Key skills
Cyber SecurityLookerSaaSSalesforceCRMLeadershipNegotiationSalesSnyk
About this role
Role Overview
- Design and execute a comprehensive Americas event roadmap that balances high-volume lead generation with high-touch executive engagement
- Act as the primary bridge between the Global Events team and Americas Sales leadership to ensure regional teams are equipped to drive attendance and convert leads into pipeline
- Manage the full event lifecycle—from site selection and contract negotiation to on-site staff management and post-event follow-up—with an "on-time, on-strategy, on-budget" mentality
- Deploy 360° digital and social tactics to drive buyer engagement and ensure event activity is seamlessly integrated with ABM and broader outbound campaign strategies
- Own the localization and deployment of the Snyk "event in a box" framework, enabling field teams to execute high-quality, independent activations at scale
- Partner with the Global Event Marketing Director on flagship experiences and work closely with Partner Marketing to manage regional sponsorship opportunities and co-marketing initiatives
- Maintain meticulous tracking of a multi-million dollar regional budget and utilize Salesforce, Marketo, and Looker to prove event ROI and pipeline influence
Requirements
- 5+ years of experience in event marketing, ideally within the B2B SaaS or cybersecurity industry
- A proven track record of managing diverse events across North America and LATAM, including proprietary and large-scale trade shows
- Deep experience with event platforms (Cvent, Hopin, or Bizzabo) and CRM tools like Salesforce and HubSpot
- Strong vendor management skills and the ability to manage complex logistics (shipping, drayage, and site contracts) without breaking a sweat
- Exceptional English verbal and written skills, with the ability to influence stakeholders at all levels
- Ability to travel up to 30% within the region to ensure on-site success
- Proficiency in Spanish or Portuguese to better support our LATAM market is a major plus.
Tech Stack
- Cyber Security
Benefits
- Flexible working hours, work-from home allowances, in-office perks, and time off for learning and self development
- Generous vacation and wellness time off, country-specific holidays, and 100% paid parental leave for all caregivers
- Health benefits, employee assistance plans, and annual wellness allowance
- Country-specific life insurance, disability benefits, and retirement/pension programs, plus mobile phone and education allowances