Identify and research potential leads through various channels, including online research, social media, trade shows, webinars, inbound inquiries, and data enrichment sources
Build and maintain a database of potential customers and decision-makers within target industries and companies
Initiate outbound communication with leads via phone calls, emails, videos, and social media to introduce the company's products or services and gauge their interest
Qualify leads based on criteria such as budget, timeline, and need, and prioritize them for further engagement
Engage in conversations with leads to understand their business challenges, needs, and pain points
Educate leads about the value proposition of the company's offerings and how they can address specific needs
Maintain ongoing communication with qualified leads to build and strengthen relationships
Provide relevant content, resources, and information to nurture leads through the sales funnel
Collaborate closely with the sales team to hand off qualified leads and ensure a seamless transition from marketing to sales
Keep accurate records of all interactions and lead status in the customer relationship management (CRM) system
Meet or exceed key performance indicators (KPIs), such as Opportunity creation targets, SQO’s, conversion rates, outreach activity, and ACV contribution

1-3 years of proven experience as an MDR/SDR/BDR in lead generation, inside sales, or a related role (preferably B2B SaaS)
Strong communication and interpersonal skills, including active listening and rapport-building abilities
Self-motivated, results-oriented, and able to work independently
Familiarity with CRM software and sales automation tools (e.g., Salesforce, HubSpot, Outreach, ZoomInfo, RingLead, Nooks, Qualified, or similar)
Ability to adapt to changing priorities and work in a fast-paced environment
Excellent time management and organizational skills

Business Development Representative

Key skills