Own and evolve Float’s content and communications motion across all content pillars: SEO/AEO/GEO, social, website, performance marketing and brand
Partner closely with Growth Marketing to identify content gaps, improve program effectiveness, and create content that supports awareness, engagement, acquisition, and conversion.
Lead Float’s strategy for “search everywhere optimization,” in partnership with agency support, while improving the system behind how that work gets done.
Own the social content calendar and channel monitoring across Float’s social presence.
Support reactive and proactive PR motions, including press requests, leadership messaging, and launch-specific media strategies.
Contribute to brand marketing as a creative and copy partner, helping ensure alignment between campaigns, brand voice, and the broader content and communications agenda.
Create AI-enabled workflows that improve how content is researched, produced, repurposed, monitored, and scaled across the broader marketing team.
Raise the impact of content beyond traditional written formats by shaping stronger multi-format storytelling, e.g. video, infographic, and interactive elements where useful.

7+ years of experience across B2B content marketing, thought leadership, communications, organic content, or adjacent roles in startup or scale-up environments.
Content marketing as a core strength, not an adjacent skill—especially in search-driven, growth-relevant, B2B work.
Experience operating across multiple content and communications disciplines, ideally including SEO, performance marketing, organic social, executive narrative building, PR, or brand support.
Strong writing and editorial judgment across formats, with evidence you can shape more than just written content.
Practical, workflow-level AI fluency, with examples of how you have used AI to improve speed, quality, experimentation, or team leverage.
Strong prioritization and business judgment in broad, ambiguous roles where many valid things could be done at once.
Comfort moving between strategy and execution regularly, and evidence that you can handle context switching without losing quality or business alignment.
Canadian market experience and clear fintech-adjacent experience are strongly preferred.
Comfort working in a hands-on role without a large team, and genuine interest in building rather than only managing.

Competitive compensation
Equity options
Benefits
Hybrid work model – we are based in Toronto with in-office days for connection and collaboration
Catered team lunches every Tuesday, Wednesday and Thursday
Dog-friendly office
High-trust, high-performance culture where your work truly matters

Content & Communications Lead

Key skills