Senior Affiliate Marketing Manager

Role Overview

• Develop and execute strategies to grow Razer’s global partner ecosystem and loyalty programme, ensuring profitability and long-term success.
• Identify and onboard new performance-based partners and loyalty members to expand reach and diversify traffic sources.
• Build and maintain strong relationships with partners and loyalty stakeholders globally, offering support and resources to optimize performance.
• Lead the design, implementation, and optimization of Razer’s loyalty programme to enhance customer retention and lifetime value.
• Analyze customer behaviour, segmentation, and market trends to develop targeted rewards and engagement strategies.
• Collaborate with CRM, product, and customer service teams to ensure seamless integration of loyalty initiatives across touchpoints.
• Monitor programme performance metrics (e.g., repeat purchase rate, redemption rate, CLV) and provide actionable insights.
• Manage loyalty programme budgets, vendor relationships, and ensure compliance with data privacy and regulatory standards.
• Conduct outreach to potential collaborators, presenting the value of joining Razer’s performance-driven partner program.
• Negotiate and finalize partnership agreements with favourable, mutually beneficial terms.
• Explore new partnership models including influencers, content creators, and referral platforms.
• Coordinate the production and approval of digital assets for partner campaigns, ensuring brand consistency and timely delivery.
• Set up and manage performance campaigns across partner channels, tracking results and optimizing for ROI.
• Collaborate with internal teams to align partner campaigns with product launches and seasonal promotions.
• Monitor and analyse partner performance metrics including clicks, conversions, and revenue contribution.
• Prepare detailed reports and dashboards with actionable insights for internal stakeholders and senior management.
• Present performance reviews and strategic recommendations to leadership on a regular basis.
• Work closely with digital marketing, CRM, product, and business units to align partner efforts with broader marketing goals.
• Ensure consistent communication and collaboration across global teams to support campaign execution and performance tracking.
• Identify opportunities to improve workflows, partner onboarding, and campaign setup processes.
• Implement best practices to enhance the efficiency, scalability, and effectiveness of the partner program.

Requirements

• 5–7 years of experience in affiliate marketing or performance partnerships, or loyalty programs management.
• Strong analytical skills with experience in partner tracking platforms and attribution tools
• Excellent communication, negotiation, and relationship-building skills.
• Familiarity with affiliate platforms (e.g. Impact, Rakuten, CJ).
• Experience with influencer tools is a plus.
• Self-starter with the ability to manage multiple projects and deadlines.
• Passion for technology and consumer electronics is a plus.

Benefits

• Health insurance
• 401(k) matching
• Paid time off
• Flexible work arrangements
• Professional development opportunities