Develop the core value propositions and messaging frameworks for Paga’s consumer and merchant offerings.
Lead the execution of go-to-market plans for new features.
Conduct interviews and dive into user behavior data to provide the Product team with actionable feedback that shapes the roadmap.
Work closely with the Growth team to design and optimize triggers, notifications, and educational content that move users from "signed up" to "power user."
Monitor competitors and market shifts to ensure Paga remains the preferred choice for payments.
Equip our massive agent network and sales teams with the narrative tools, one-pagers, and localized content they need to drive adoption on the ground.

5+ years of hands-on experience in Product Marketing.
Experience at a fast-growing tech company (Fintech experience preferred).
You must be an exceptional writer. You can write punchy, persuasive copy that drives action.
You are comfortable using tools like Amplitude, Mixpanel, or SQL to pull your own data and measure the success of your campaigns.
You are comfortable with ambiguity and can pivot quickly in the fast-moving Nigerian fintech space.

We are an equal opportunity employer and value diversity and inclusion. We do not discriminate on grounds of color, race, nationality, religion, age, ethnic origin, disability, gender, marital status, or sexual orientation in our employment practices.

Product Marketer

Key skills