Product Marketer

BuildingLink is seeking a strategic and hands-on Product Marketer to lead go-to-market strategy and execution for their products, including TippingLink and BuildingLink. The role involves crafting compelling product narratives, developing marketing strategies, and conducting market research to drive adoption and engagement.

Responsibilities:

• Design and execute marketing strategies tailored for each key segment, including Property Management Companies, Board Members, Onsite Staff, Property Managers, and Residents
• Own strategies that engage both prospective customers and existing users, with an emphasis on product awareness, education, expanding customer value, and ultimately achieving or exceeding adoption metrics
• Create compelling product narratives, value propositions, and messaging frameworks that resonate with ideal customer profiles
• Develop blog posts, landing pages, emails, webinars, videos, printed collateral, and social content
• Develop sales enablement materials including one-pagers, pitch decks, battlecards, and objection handling guides
• Maintain comprehensive brand guidelines, ensuring consistency in voice, tone, visual identity, and messaging architecture across all touchpoints
• Align product-level positioning with overarching brand strategy to strengthen market differentiation
• Conduct market research, competitive analysis, and customer interviews
• Translate insights into actionable recommendations for product and marketing strategy
• Monitor industry trends and adjust positioning accordingly
• Set KPIs and measure the success of launch and adoption campaigns across channels, reporting learnings to the executive team and large audiences, and adjusting strategies as needed

Requirements:

• 3-6+ years of experience in product marketing
• Proven experience designing GTM strategy and hands-on execution of a complete strategic plan
• Experience leading successful product launches
• Strong understanding of user behavior and user psychology
• Excellent storytelling and messaging skills
• Depth and breadth in content creation across a variety of channels
• Experience working cross-functionally with product, marketing, and sales teams
• Analytical mindset with ability to translate data into strategy
• Excellent written and verbal communication skills
• Experience with tools such as HubSpot, Salesforce, Pendo, Google Analytics, Google Tag Manager, Google Console, SEMrush, Adobe Creative Suite, and Canva