FireSign AI Corporation empowers families to prepare for wildfires by analyzing their environment and providing real-time preparedness scores. They are seeking a Digital Product Marketer to develop go-to-market strategies, oversee marketing campaigns, and enhance customer engagement while collaborating with cross-functional teams.
Responsibilities:
- Develop and execute go-to-market strategies
- Oversee marketing campaigns
- Utilize data-driven insights to refine marketing efforts
- Collaborate with cross-functional teams
- Manage product promotion
- Enhance customer engagement
- Support the alignment of sales and marketing initiatives to drive growth
Requirements:
- Expertise in Marketing Analytics and the ability to evaluate campaign performance and derive actionable insights
- Strong Communication skills, with the ability to articulate product value effectively to both internal teams and external stakeholders
- Experience in Product Management, including cross-functional collaboration for seamless execution of marketing initiatives
- Proven ability to create and implement Go-to-Market Strategy tailored to product launches
- Sales experience, with demonstrated success in aligning marketing efforts to support sales objectives
- Proficiency in digital marketing tools and platforms
- Bachelor's degree in Marketing, Business, Communications, or a related field
- Highly self-motivated and capable of working independently in a remote environment
- Prior experience in technology, SaaS, or AI-driven products is an advantage