Giga is a rapidly growing company focused on deploying advanced AI solutions for customer experience, having recently raised a significant Series A funding. They are seeking a Staff Product Marketer to lead the market positioning and messaging of their products, ensuring alignment across sales, product, and marketing teams while crafting compelling narratives that resonate with enterprise clients.
Responsibilities:
- Own Giga's positioning, messaging framework, and value proposition, defining how we win in clear and differentiated terms
- Translate complex, technical product capabilities into narratives that speak to business outcomes, not just features, making it easy for buyers to understand why Giga is the obvious choice
- Lead go-to-market strategy and execution for new product launches and feature releases, ensuring alignment across product, sales, and marketing
- Build and maintain core sales enablement materials including pitch decks, one-pagers, battlecards, objection-handling guides, and demo narratives so every rep tells the same compelling story
- Run ongoing messaging and positioning training with the sales team to sharpen how they articulate the value of Giga's technical differentiation
- Own the competitive intelligence function, tracking competitive positioning and equipping the GTM team with real-time insights
- Lead customer and prospect interviews to capture voice of the customer and feed insights back into messaging, content, and product strategy
- Develop category-level content (thought leadership, case studies, webinars) that continues to build Giga's brand and shapes how the market thinks about AI-powered CX
- Own Giga's external narrative across the website, analyst relationships, press, and events