Develop and execute the end-to-end marketing strategy for RapDev's Datadog partner program
Serve as the primary marketing contact for Datadog partner liaisons; coordinate joint campaigns, co-branded materials, and partner events
Plan and execute Datadog-focused events, webinars, conference sponsorships, and field marketing initiatives from concept through post-event reporting
Lead content strategy for the Datadog program, including blog posts, case studies, solution briefs, videos, and social content
Own the Datadog-related web presence, including page strategy, copy, and ongoing SEO optimization
Track, measure, and report on the performance of all Datadog marketing activities; take an ROI-driven approach to budget allocation and campaign decisions
Delegate tasks to marketing coordinators and freelancers, provide clear briefs, manage timelines, and ensure quality execution across all workstreams

7-10 years of B2B marketing experience with demonstrated ownership of a program or channel
Experience with partner or channel marketing is a strong plus
Proven ability to manage multiple projects simultaneously from ideation through completion
Strong written and verbal communication skills; comfortable with both technical and non-technical audiences
SME-level proficiency across core marketing tools — CRM, marketing automation, CMS, SEO, analytics, social
Data-driven mindset: you measure what you do and use results to inform decisions
Comfortable working with external partners, managing vendor relationships, and representing RapDev externally
Ability to work independently without significant oversight while keeping stakeholders informed
Comfortable working in a fast-paced environment with shifting priorities
Proactive, organized, detail oriented, and able to take projects from concept to final delivery with minimal direction
Familiarity with the Datadog ecosystem or cloud/DevOps/observability space is a plus

Marketing Manager

Key skills