In the role of Demand Generation Specialist, you will be at the center of elevating Shark Ninja’s Amazon marketing efforts to the next level.
The role will be responsible for supporting the development and delivery of integrated media campaigns that create brand awareness, drive consumer engagement, and maximize commercial impact within the US business unit.
You should have experience in Amazon Sponsored Advertising & DSP, have a strong understanding of Amazon Marketing Cloud, and come with a proven track record of success in managing large complex budgets and item catalogs.
You will be responsible for contributing to the strategy and execution of on-platform and off-platform paid media through collaborating with external agency partners to achieve marketing objectives.
You will stay ahead of trends to ensure the brand deploys best-in-class media campaigns that mirror the values of innovation, relentlessness, and creativity.
Monitor media performance and make adjustments to ensure the success of advertising campaigns.

Minimum 2-3 years of hands-on keys experience managing Amazon sponsored ads and DSP
Demonstrated success in managing large budgets and complex item catalogues within the consumer goods industry.
Experience working with third party platforms such as Skai or Pacvue
Experience with non-amazon retail media such as search, programmatic, social, etc is a plus
4-year degree in relevant field.
Strong analytical skills and ability to interpret data to drive strategic decision-making.
Familiarity with future technologies, such as Amazon Marketing Stream, Amazon Marketing Cloud, and AI, is desirable.
Excellent communication and organizational skills with a methodological approach to work.
Experience managing external agency relationships and collaborating with cross-functional teams.
Results-oriented mindset with a focus on achieving performance marketing objectives, incremental return on ad spend, and new customer acquisition.

Demand Generation Specialist

Key skills