Account Manager – Strategic Communications

Role Overview

• Manage a portfolio of press relations and influencer marketing accounts, serve as the primary point of contact, and provide strategic media and creator-collaboration counsel.
• Build and maintain strong relationships with clients, journalists and influencers, understanding their goals to deliver integrated PR + influencer campaigns.
• Develop and present communication angles, influencer briefs and campaign concepts aligned with trends, audience insights and brand positioning.
• Coordinate press campaigns, influencer activations, content collaborations and events while upholding clients’ objectives and brand image.
• Lead strategic brainstorming and content-creation sessions, integrating creator-focused approaches to maximize reach and engagement.
• Analyze results (media coverage, influencer content performance, social metrics) and produce clear reports with concrete recommendations.
• Manage budgets and vendor relationships for large-scale events, press activations and influencer campaigns.
• Stay up to date on industry and platform trends, and proactively integrate influencer strategies into PR plans.
• Mentor junior team members and support their development in PR and influencer management.

Requirements

• Bachelor’s degree or higher in public relations, communications or a related field.
• 3+ years of agency account management experience in PR.
• Experience with fashion and lifestyle brands, including but not limited to fashion, beauty, travel, tourism, design, and food & beverage.
• Strong network of media and influencer contacts, with experience developing lasting relationships.
• Proven ability to deliver multiplatform campaigns (press + social/influence).
• Solid understanding of content performance metrics, influencer campaign ROI and social media analytics.
• Excellent project management, communication and presentation skills.
• Creative mindset, initiative and the ability to combine strategic thinking with hands-on execution.
• Well-established media list and strong relationships with traditional and digital media in fashion, beauty and lifestyle sectors, with a track record of notable placements.
• Professional-level proficiency in French and English, or full bilingualism — a significant asset.
• Highly organized with the ability to manage multiple accounts while meeting tight deadlines in a dynamic environment.
• Proactive and adaptable, comfortable taking initiative while remaining open to feedback and transparent communication.
• Strong team orientation and commitment to collective success, with a positive, solution-focused approach.
• Comfortable in a fast-paced, performance-driven environment and motivated by a high tempo and tangible project outcomes.
• Eagerness to learn and grow continuously in PR and influencer marketing, particularly within beauty, fashion and lifestyle sectors.

Benefits

• After one year, enjoy unlimited paid time off, based on trust, accountability and alignment with team needs.
• Early finish at 2:00 PM every Friday, year-round.
• The office closes annually between Christmas and New Year’s Day to allow you to fully disconnect and spend time with loved ones.
• Comprehensive medical, dental and vision coverage for you and your dependents, available after only one month.