Develop and implement comprehensive marketing strategies tailored to the North American data center market
Design and execute multi-channel marketing campaigns (digital, events, content) to generate qualified leads and support sales efforts
Write, edit, and publish high-quality content such as articles, blog posts, case studies, and white papers
Develop and execute PR plans to enhance brand image and reputation
Oversee digital marketing efforts including SEO, SEM, email campaigns, and social media
Conduct analysis and research on social media marketing trends, audience engagement, and campaign performance
Conduct market research and analyze market trends to identify opportunities for business growth
Measure and analyze the performance of marketing campaigns and make recommendations for optimization
Develop initiatives to enhance brand visibility and establish thought leadership
Manage marketing budgets effectively to maximize ROI and cost-effectiveness

Bachelor’s degree in Marketing, Business Administration, Communications, Journalism, or related field
5+ years in marketing with a focus on B2B technology or data center solutions
Proficiency in Google Ads, Google Merchant Center, Google Tag Manager, social media marketing tools, analytics platforms (e.g. Google Analytics), and content management systems (e.g., WordPress, Magento)
Basic understanding of HTML/CSS
Proven experience conducting market research and competitive analysis specifically for the North American market
Expertise in social media strategy, content creation, and analysis, including using social media analytics tools to drive engagement and optimize performance
Excellent written and verbal communication skills
Analytical thinking and project management abilities

Digital Marketing Manager

Key skills