Own end to end marketing spend forecasting, variance analysis, and investment tracking across media channels and programs
Partner with Marketing leaders to evaluate spend tradeoffs and prioritize investments
Develop insights on marketing effectiveness, ROI, and performance drivers to inform senior level decision making
Maintain and enhance recurring marketing financial reporting, ensuring accuracy, timeliness, scalability, and clarity of insights
Build and maintain strong understanding of report metrics, data structure, and tools used for reporting and analysis
Complete invoice processing, spend tracking, and governance to ensure accurate actuals and timely vendor payment
Proactively identify opportunities to improve reporting efficiency, data quality, and analytical depth
Respond to questions from leadership regarding media spend, reporting outputs, and financial results
Complete adhoc assignments and projects as needed, proactively identifying opportunities to improve marketing effectiveness and bottom-line results

3–5+ years of experience in FP&A, marketing finance, or analytical roles
Bachelor’s degree in Finance, Accounting, Economics, or Business Analytics
Strong communication skills with the ability to collaborate across diverse personalities, priorities, and timelines
Confidence engaging in direct conversations and performance discussions with business teams across all levels
Advanced Excel and PowerPoint skills; ability to present insights clearly to non-finance partners
Experience working with large datasets; SQL and Tableau strongly preferred
Demonstrated ability to influence across functions and work independently in a fast-paced environment
One Stream or comparable planning tools experience preferred

Senior Financial Planning Analyst

Key skills