Trainee Digital Marketing, Performance Advertising

Role Overview

• Campaigns & Performance Marketing
• Active participation in client projects (Google Ads, LinkedIn Ads, Meta Ads, and, where applicable, Programmatic)
• Building and optimizing campaigns, including targeting, creatives, budgets and KPIs
• Data analysis, deriving insights and preparing concise reports
• Strategy & continuous development
• Introduction to data-driven marketing and funnel strategies
• Contributing to testing concepts, audience modeling and performance optimizations
• Collaboration and sparring with the Ads team, SEO, Analytics and data tools/know-how
• Participation in coordination meetings / regular status meetings (Jour Fixes)
• Preparing presentations and documenting learnings

Requirements

• Strong interest in online marketing, performance and data
• Enjoy working analytically and appreciate logic as much as creativity
• Enthusiasm for trends, tools and digital platforms
• Eagerness to understand advertising through data, audiences and strategic approaches
• Structured working style and willingness to take responsibility
• Good communication skills and a client-focused mindset
• Ideally initial experience from studies, internships or personal projects
• Based in NRW or willing to come to Cologne regularly

Benefits

• Hybrid working model with a modern office environment in Cologne
• Intensive onboarding
• Dedicated mentors from the Ads team
• 12 months of focused training in real client projects
• Insight into all Ads disciplines (Google, Social, Programmatic)
• Open and appreciative team culture
• Realistic opportunity to transition into a junior role