Lead the strategy, execution, and delivery of integrated digital marketing campaigns across IJM’s digital channels;
Execute high-impact digital campaigns across website optimization, SEO, SEM, email marketing, social media, and audience personalization to drive awareness, engagement, and conversion;
Leverage marketing technology platforms, including CDPs, marketing automation, and analytics tools, to deliver personalized digital experiences and continuous optimization;
Partner with Creative, Communications, Product, Technology, and Fundraising teams to ensure coordinated, mission-aligned messaging;
Translate campaign objectives into clear requirements for landing pages, user journeys, and integrated digital experiences in collaboration with UX and development teams;
Analyze campaign performance, user behavior, and conversion data to inform testing, optimization, and performance improvements;
Manage paid media performance, budget allocation, and agency relationships to maximize return on investment;
Guide content structure, publishing workflows, and governance within CMS platforms in collaboration with technology partners;
Ensure all digital marketing activities align with brand standards, compliance requirements, and campaign KPIs;
Participate in IJM’s community of spiritual formation.

Bachelor’s degree in digital marketing, design, development, user experience, or a related field
5 to 7 years of experience in digital marketing with demonstrated success managing multi-channel campaigns
At least two years of experience managing digital marketing teams or functions
Proven success developing and executing digital marketing strategies that drive revenue growth and audience engagement
Experience integrating and evolving marketing technology platforms
Deep experience with digital marketing and analytics platforms (e.g., Google Analytics, Google Ads, Meta Ads Manager, CDPs, marketing automation tools)
Strong understanding of SEO, SEM, email marketing best practices, and audience personalization strategies.

Manager, Digital Marketing

Key skills