Build, manage & optimize marketing channels for performance advertising (Ads)
Plan, execute and optimize campaigns on Google/Meta/Pinterest/TikTok
Control budgets based on performance and re-engage drop-offs (retargeting)
Clear 14-day report (Clicks → Inquiries → Bookings → Cost per Booking)
Manage external partners/freelancers when needed
Maintain the social & influencer editorial calendar; publish and distribute content
Select creators/influencers and manage collaborations
Use discount/partner codes and measure their impact
Nurture the community (comments/DMs → inquiries)
Arrange content creation (automate and/or use freelancers)
SEO & GEO (AI discoverability)
Plan & manage SEO strategy (site structure, content, fundamentals)
Build backlinks & partnerships
Use AI for content creation and automation
Regular monitoring with short result updates
Build and maintain partnerships & affiliate relationships (e.g., venues/planners/service providers)
Manage the affiliate program (codes, billing, performance)
Plan and evaluate joint promotions/bundles
Plan goals, budget and presence for trade shows & events; coordinate team & materials
Execute presence at events and capture leads
Rapid follow-up and brief evaluation of results
Customer acquisition & communication: build and maintain a CRM
Run email campaigns for customer acquisition
Communicate with (potential) customers

Flexible working hours & locations – Cologne, Düsseldorf or remote; results-focused
Company laptop – high-performance, preloaded with necessary tools, mobile-ready
Equity participation – employee share options (e.g., ESOP/VSOP)
Paid professional development – e.g., AI trainings and certifications

CMO, Marketing Manager – Performance, Social, AI, Trade Shows & Events

Key skills