Lead the organisation’s overall commercial strategy to deliver sustainable and profitable revenue growth.
Develop and implement long-term revenue and business model strategies.
Ensure alignment between sales, marketing, product development and organisational goals.
Identify opportunities for revenue diversification and market expansion.
Design the organisation’s commercial ecosystem, determining what products and services should be offered, to which markets, through which channels, and at what price.
Monitor commercial performance and profitability across all business areas.
Develop and lead the organisation’s global recruitment strategy.
Define market prioritisation and geographic distribution strategies.
Develop pricing strategies and commission structures for partners and agents.
Build and maintain high-quality international agent networks.
Strengthen engagement within the International House World Organisation (IHWO) network.
Negotiate and manage exclusivity agreements and distribution partnerships.
Develop strategic partnerships that support student recruitment, programme development, and commercial growth.
Build relationships with international education partners, institutions and government bodies.
Shape and develop the organisation’s programme portfolio to ensure competitiveness and market relevance.
Ensure that commercial decision-making across the organisation is informed by robust data and market intelligence.
Provide leadership and direction to the commercial team.
Requirements
Significant senior leadership experience (5 years +) in commercial operation, revenue generation, business development or marketing role within the international education sector or a comparable global service industry.
Demonstrable experience of delivering sustained profitable revenue growth and commercial transformation.
Experience leading international student recruitment strategies and managing global distribution channels including agents and partners.
Experience managing senior commercial teams, including sales and marketing functions.
Demonstrable experience developing partnerships with educational institutions, corporate clients, or government organisations.
Experience working with data, analytics, and market intelligence to inform commercial strategy and decision-making.
Strong commercial acumen with the ability to translate market insight into strategic action.
Ability to design and implement long-term revenue strategies and sustainable business models.
Deep understanding of international education markets and student recruitment ecosystems.
Experience managing pricing strategies, commission structures, and partnership frameworks.
Ability to analyse complex commercial data including acquisition costs, profitability, and channel performance.
Excellent negotiation, partnership development, and relationship management skills.
Highly developed leadership skills with the ability to inspire and align teams behind clear commercial objectives.
Graduate level or above educational grounding in business management, marketing, and/or other relevant fields would be considered a plus with evidence of ongoing professional development.