Senior Marketing Manager

Role Overview

• Shape how we articulate that vision to the market.
• Define and drive a marketing strategy that positions GSS as the credible, innovative, and trusted partner at the centre of this industry shift.
• Craft clear, compelling messaging from complex technical and regulatory concepts.
• Product & Content Marketing: Translate complex technical and regulatory concepts into clear, compelling messaging and content.
• Create materials that support sales, educate the market, and articulate product value to banks and financial institutions.
• Brand Leadership: Own and enhance the GSS brand, ensuring consistency, clarity, and relevance across all channels.
• Develop a strong narrative that positions GSS as the trusted standard for sanctions screening.
• Demand Generation: Design and execute multi‑channel campaigns to drive awareness, engagement, and pipeline growth.
• Use data‑led insights to optimise campaign performance and ensure efficient use of resources.
• Events & Market Presence: Plan and deliver high‑impact events, webinars and thought‑leadership opportunities.
• Ensure GSS shows up credibly and confidently in the markets we serve.
• Cross‑Functional Collaboration: Partner with product, sales, regulatory experts, and leadership to align marketing activity with business priorities.
• Ensure marketing plays a central role in supporting commercial objectives and customer engagement.
• Reporting & Insights: Track, analyse, and report on marketing performance.
• Provide clear insights that support decision‑making and continuous improvement.
• Innovation & Continuous Improvement: Stay current with SaaS, fintech, and regulatory marketing trends.
• Continuously refine our approach to ensure GSS remains relevant, differentiated, and competitive.
• Line Management: Provide leadership, coaching, and day‑to‑day management for our internal senior designer.
• Foster a high‑performance culture and support professional development.
• Lead Internal Communications: Own the company intranet (myGSS) and ensuring clear, consistent, and engaging messaging across all internal channels.

Requirements

• Proven experience (4
• 6+ years) in marketing, with a strong track record across brand, product marketing, demand generation, and events.
• Experience within fintech, SaaS, or financial services is highly desirable.
• Background in marketing, communications, or a related field.
• Professional development or certifications in digital marketing, brand strategy, or SaaS growth disciplines are advantageous.
• Deep understanding of modern B2B marketing practices, including brand development, messaging, multi‑channel campaigns, content creation, and event execution.
• Comfortable translating complex technical and regulatory concepts into clear, compelling marketing materials.
• Strong ability to operate in a stand‑alone capacity, owning the full marketing remit while collaborating effectively across product, sales, regulatory experts, and senior leadership.
• Excellent communication and interpersonal skills, with the ability to influence and align stakeholders.
• Experience using data‑driven insights to shape campaigns, evaluate performance, and optimise marketing spend.
• Ability to interpret marketing metrics and turn them into actionable recommendations.
• Thrives in a fast‑paced, high‑growth environment. Demonstrated ability to manage competing priorities, adapt to new challenges, and evolve marketing approaches as the business scales.

Benefits

• Generous Leave: Enjoy 30 days of holiday (plus bank holidays).
• Comprehensive Benefits: Including a generous pension scheme, private medical insurance, and life assurance.
• Wellbeing Perks: Access to EAP, YuLife, holistic wellbeing programs, and a Virtual GP for your health and happiness.
• Flexibility: Hybrid working environment (we are open to remote working for some roles, please check with us at application) with a ‘work abroad’ policy for up to 4 weeks a year.
• Learning: Access to Udemy, a learning platform with thousands of top-rated courses to develop both tech and business skills.