Content Strategist

Glowtify is a seed-stage startup focused on building an AI marketing platform for B2B businesses. The Content Strategist will manage full-funnel content production, drive content development, and analyze performance to enhance awareness and pipeline.

Responsibilities:

• Full-funnel content production — top, middle, bottom You write the blog that earns the click, the email that gets the reply, the resource that closes the loop
• Drive blog and GEO content development — built to be discovered by humans and LLMs. The SEO playbook has changed; you've been rewriting it
• Write sales cadences and campaigns that convert – Analyze calls, listen for the language prospects actually use, ship against it. Pitch new experimentation ideas to leadership about what campaigns to test next
• Build educational content that nurtures pipeline and activates customers – Influence pipeline, reduce time-to-value, turn customers into advocates with helpful content
• Partner with our Head of Content on quarterly release storytelling – Translate what product ships into narratives the market cares about
• Instrument your work — know what's driving awareness, what's driving pipeline, what's driving nothing: kill what doesn't work. Double down on what does
• Use AI to move faster than your headcount suggests — in research, drafting, repurposing, workflow automation