Your sole focus will be overhauling our existing customer communications, including our CRM, email, SMS, and in-app copy.
You will take our messaging from functional and direct to value-additive and relationship-driven.
You will work closely with our Product, Design, Growth, and Customer Insights team to understand how to build trust, engagement, and as a result, drive long-tail conversion.
As our tone of voice begins to take shape and we see success with lifecycle campaigns, your scope may expand as you take on driving customer growth and building brand affinity through producing other creative organic content (e.g. social media, etc).

7+ years of experience in creative marketing with a focus on organic growth and a copy lean.
Proven track record with organic channels like email, SMS, and social.
Experience working with consumer brands.
A portfolio showcasing both your writing and creative craft.
Bachelor's Degree.

Creative Director, Lifecycle & Organic Growth

Key skills