Online Marketing Manager

Role Overview

• Our online marketing team currently consists of a compact trio that is reaching its capacity limits due to a growing number of new strategic topics.
• We are not looking for another specialist for a single channel, but for a true online marketing all-rounder who will independently own the items on today’s agenda and those that will follow: SEO, AI-supported visibility (GEO), Amazon, newsletters and marketing automation, recommendations and—especially—our loyalty program “World of REMEMBER” including the next expansion phases: reviews and user-generated content (UGC).
• You will create the freedom this area needs by independently driving the topics above forward with your own quality standards.
• You will be responsible for the strategic and operational development of SEO on our Shopware platform – on-page, technical SEO, content and link building.
• You will systematically and measurably optimize category pages, product detail pages, meta-data, H1/H2 structure and internal linking.
• You will develop an SEO content roadmap aligned with seasonal themes and collections and manage its implementation (internally and with external partners).
• You will work closely with our Head of Online Marketing, Frontend/Onsite, Design and Product Management.
• You will expand our monitoring of AI visibility (ChatGPT, Claude, Perplexity, Gemini/AI overviews) and translate insights into concrete content and structural measures.
• You will drive structured data (Schema.org), entity building (Wikidata) and AI-readable content formats.
• You will actively use AI tools (particularly Claude, which we use company-wide) to accelerate your own productivity, research and content work.
• You will be responsible for our presence on Amazon: listing optimization, A+ content, reviews, Amazon SEO, analysis and deriving measures.
• You will manage external partners where necessary and make Amazon a sustainable, profitable channel in the B2C mix.
• You will be responsible for our newsletter strategically and operationally – from editorial planning and segmentation to personalization and performance analysis.
• You will develop automated email flows and build new lifecycle journeys that tightly integrate newsletter and marketing automation with loyalty, shop and recommendations.
• You will work in a data-driven way with A/B tests and AI-supported tools for text generation, subject-line optimization and scaling multilingual campaigns across our international markets.
• You will be responsible for our loyalty program “World of REMEMBER” strategically and operationally – from evolving the mechanics to member communication and performance measurement.
• You will actively drive the next expansion steps: introducing product reviews and user-generated content (UGC) as a fixed element of the customer journey.
• You will link loyalty, reviews and UGC with shop, newsletter and social channels to create a consistent retention experience and leverage collected content across channels.
• You will measure success using relevant KPIs (member growth, activation rate, repeat purchase rate, review volume, conversion uplift through UGC) and derive optimizations from them.
• You will maintain and develop our recommendation setup: placements, campaigns, A/B tests and performance tracking.
• You will connect recommendations with our other channels (shop, newsletter, loyalty) to make the customer journey consistent and effective.
• You will work closely with our Head of Online Marketing and understand the connection between SEO, content, loyalty and performance marketing.
• You will work closely with our data analysis team (reporting, dashboards, KPIs) and derive actions from the data.
• You will critically evaluate new tools, channels and topics and implement them when sensible.

Requirements

• Several years of SEO experience – ideally 3+ years in an e-commerce environment, with demonstrable successes in organic visibility, rankings and SEO-driven traffic growth
• Genuine SEO depth – you know technical SEO, content SEO and off-page not just as buzzwords, and are proficient with tools such as Sistrix, Screaming Frog, Google Search Console, GA4 and Ahrefs/Semrush
• Strong affinity for AI – you actively use AI tools (ChatGPT, Claude, Perplexity) in your daily work, enjoy building prompts and workflows, and understand the strategic leverage of AI in marketing (GEO, automation, content scaling)
• All-rounder mindset – you are willing to get stuck into Amazon, loyalty systems, recommendation engines or new topics even if you are not yet an expert in all areas
• Analytical & results-oriented – you work data-driven, think in KPIs and make decisions based on numbers rather than gut feeling
• Shop system experience – ideally Shopware (5/6) or equivalent; understanding of the interface between marketing, frontend and shop logic
• Basic understanding of performance marketing – you don’t need to build Google Ads yourself, but you have a solid understanding of paid channels and how they interact with SEO, content and loyalty
• Working style – independent, structured, pragmatic, with a high quality standard and a desire to truly own topics
• Languages – German business fluent, English fluent in spoken and written.

Benefits

• Work in a design company located in a historic loft building
• Options for remote work/home office
• Freedom to implement your own ideas
• Flexible working hours
• Flat hierarchies in a friendly, family-like working atmosphere
• Attractive career prospects in a successfully growing company
• A permanent full-time employment contract with attractive compensation
• Training and development opportunities
• Free beverages
• Company and team events
• Employee discount at REMEMBER®
• Company parking spaces