Senior Vice President – Marketing & Brand Strategy
United States
Full Time
3 hours ago
No Visa Sponsorship
Key skills
AnalyticsCRMLeadershipCommunicationCollaboration
About this role
Role Overview
Transform in-house marketing capabilities into a best-in-class agency model, driving innovation and excellence across all functions.
Lead the development and execution of an integrated marketing strategy that elevates our house of brands and supports a diverse property portfolio.
Centralize marketing functions and build in-house agency capabilities, driving brand-aligned content strategy and championing marketing technology adoption for data integration, automation, and personalization.
Lead, mentor, and inspire a high-performing creative services team, fostering a collaborative and innovative environment.
Provide strategic vision and direction for the evolving in-house marketing agency, championing best practices and creative innovation.
Define and track core marketing KPIs, ensure visibility through dashboards, and translate insights into actionable strategies for field teams.
Oversee the full brand lifecycle: creation, launch and ongoing stewardship of property-level and corporate brands; ensure brand consistency and integrity across all channels.
Collaborate with property, development, and construction teams to address market-specific needs and deliver strategic marketing support, partnering with agencies as needed.
Serve as a strategic partner to executive leadership, driving corporate objectives through PR strategy, crisis communications, investor messaging, and alliances.
Manage the annual marketing budget and P&L responsibility, allocating resources efficiently and measuring return on investment.
Requirements
Bachelor’s degree in Marketing, Advertising, Business Administration, or a related field required; MBA preferred.
10+ years of progressive marketing experience, with at least 5 years in a senior leadership role (VP or equivalent).
Proven track record of building and leading high-performing marketing teams, ideally within an in-house agency model.
Proven expertise in brand strategy, architecture, and corporate identity, with a track record of successfully launching and managing multiple brands.
Strategic, entrepreneurial, and creative thinker with strong business acumen and a results-oriented mindset.
Deep understanding of the full marketing mix—including creative services, content creation, digital marketing, and analytics—and proficiency with modern MarTech platforms (CRM, automation, analytics).
Exceptional communication, collaboration, and consensus-building abilities across all organizational levels.
Adaptable, passionate brand advocate, comfortable in fast-paced environments and attentive to detail and design.
Benefits
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Landmark Properties is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.