CRM Program Marketing Manager, Loyalty

Role Overview

• Build a Loyalty Program: Work with leadership and product teams to help create and grow a new loyalty, rewards, and gamification program.
• Help design main features like tiers, badges, and incentives, and find ways to increase customer engagement, retention, and long-term value while keeping up with industry trends.
• Lifecycle Campaign Management: Manage multi-channel marketing campaigns across email, push, in-app, and other channels.
• Build customer journeys and personalized offers to promote engagement and main actions.
• Plan campaign calendars and partner with creative teams to develop messaging and content that keeps customers engaged.
• Campaign Reporting: Own main metrics of campaign performance to understand initial performance, identify new opportunities and test new assumptions and hypothesis.
• Work with analytics team to present and share out findings that could be impactful to other teams.
• Collaboration: Serve as the internal subject matter expert for loyalty and rewards program, and ensure Lifecycle campaigns align with product launch milestones, main performance goals, and ongoing programs.
• Optimize Campaign Performance: Develop an understanding of existing email segmentation strategies, creative repository, and industry best practices.
• Use A/B testing and data-driven insights to improve open rates, click-through rates, and other main engagement metrics.
• Use segmentation and audience analysis to tailor messaging for maximum impact.
• Project Facilitation: Help coordinate multi-channel digital communications programs, ensuring understanding of our goals and customer needs.

Requirements

• 5+ years of experience in email marketing or CRM
• Experience within financial services or a subscription-based business environment
• Experience launching or managing loyalty, rewards, gamification, or retention programs
• Experience with gamification mechanics (badges, tiers, incentives)
• Bachelor's degree in marketing, business, communications, or a related field
• Experience providing email and push marketing programs at the enterprise level
• Understand campaign performance metrics and translate data into applicable insights.

Benefits

• Great compensation package and bonus plan
• Core benefits including medical, dental, vision, and matching 401K
• Flexible work environment, ability to work remote, hybrid or in-office
• Flexible time off including volunteer time off, vacation, sick and 12-paid holidays