CYGNVS is a purpose-built guided cyber crisis platform that empowers users to prepare for and respond to cyber incidents. They are seeking a hands-on Product Marketing leader to drive market positioning and communication, playing a critical role in shaping the market's understanding of their platform.
Responsibilities:
- Own and define core messaging and positioning to clearly differentiate our platform in the cybersecurity market
- Translate complex cybersecurity capabilities into simple, compelling value propositions for CISOs, security leaders, and enterprise buyers
- Continuously evolve messaging based on market feedback, competitive dynamics, and product innovation
- Own the strategy and execution of high-impact content including product collateral, technical white papers, blog posts, customer presentations, and sales enablement materials
- Build and maintain a competitive intelligence program, including win/loss insights, market tracking, and ongoing field feedback
- Develop content that reflects deep domain expertise and credibility in the cybersecurity industry
- Partner closely with Sales to ensure messaging and competitive insights are effectively used in deals and continuously refined based on field feedback
- Develop actionable battlecards and cheat sheets for sales and partners that illustrate clear differentiation and positioning vs. competitors
- Manage analyst relations to shape market perception and strengthen company positioning with key industry influencers
- Partner with Product to define and execute go-to-market strategy for new features and releases
Requirements:
- Minimum of 5 years of product marketing experience
- Must have 2+ years of startup experience (Seed - series B/C)
- Exceptional writing and content creation skills
- Strong experience with competitive analysis that directly impact win rates
- Experience in supporting enterprise B2B sales cycles
- Experience in training/enabling sales and partners
- Must reside in the San Francisco Bay Area
- Remote but require frequent in-person meetings
- Experience in cybersecurity space strongly preferred