Senior Product Marketing Manager

CYGNVS is a purpose-built guided cyber crisis platform that empowers users to prepare for and respond to cyber incidents. They are seeking a hands-on Product Marketing leader to drive market positioning and communication, playing a critical role in shaping the market's understanding of their platform.

Responsibilities:

• Own and define core messaging and positioning to clearly differentiate our platform in the cybersecurity market
• Translate complex cybersecurity capabilities into simple, compelling value propositions for CISOs, security leaders, and enterprise buyers
• Continuously evolve messaging based on market feedback, competitive dynamics, and product innovation
• Own the strategy and execution of high-impact content including product collateral, technical white papers, blog posts, customer presentations, and sales enablement materials
• Build and maintain a competitive intelligence program, including win/loss insights, market tracking, and ongoing field feedback
• Develop content that reflects deep domain expertise and credibility in the cybersecurity industry
• Partner closely with Sales to ensure messaging and competitive insights are effectively used in deals and continuously refined based on field feedback
• Develop actionable battlecards and cheat sheets for sales and partners that illustrate clear differentiation and positioning vs. competitors
• Manage analyst relations to shape market perception and strengthen company positioning with key industry influencers
• Partner with Product to define and execute go-to-market strategy for new features and releases

Requirements:

• Minimum of 5 years of product marketing experience
• Must have 2+ years of startup experience (Seed - series B/C)
• Exceptional writing and content creation skills
• Strong experience with competitive analysis that directly impact win rates
• Experience in supporting enterprise B2B sales cycles
• Experience in training/enabling sales and partners
• Must reside in the San Francisco Bay Area
• Remote but require frequent in-person meetings
• Experience in cybersecurity space strongly preferred