Brand Marketing Manager

Zillow is a leading real estate platform aiming to make home a reality for more people. The Brand Marketing Manager will lead the marketing strategy for the B2B line of business, focusing on developing and executing integrated marketing campaigns and collaborating with various internal and external teams to optimize performance and drive business growth.

Responsibilities:

• Marketing Brief Development: Lead the creation of marketing briefs by pulling research, insights, and business data to provide valuable inputs. Write briefs that align with our business objectives and customer insights. Briefs need to be inspiring and actionable for the cross functional team
• Brief Response: Build the integrated marketing plan by reviewing proposed tactics from teams, facilitating collaboration across teams to support each others’ tactics, and identifying key highlights or areas of opportunity. Provide and gather feedback from teams within and outside marketing to ensure all viewpoints are represented and that our integrated plans are cohesive and impactful
• Execution: Lead the day-to-day management of the work. Oversee timelines and ensure all information is gathered from various channels. Conduct weekly syncs to keep tactics on track, consolidate stakeholder feedback, and ensure timely delivery of assets
• Measurement: Understand and apply measurement methodologies to assess performance. Analyze data to derive insights and identify optimization opportunities. Communicate findings effectively to drive strategic adjustments and improvements
• Messaging and Creative: Work with internal and external creative partners to build creative concepts that support the marketing strategy. Manage the review process to ensure all assets are delivering on the goals and objectives of the campaign or initiative

Requirements:

• 8+ years of related experience with a Bachelor's degree; or 6+ years and a Master's degree; or equivalent experience
• You have a strong track record of driving breakthrough integrated marketing campaigns that achieve business results
• You have exceptional collaboration and communication skills, with the ability to work cross-functionally
• You're skilled at developing strong relationships with cross-functional partners
• You're great at deriving meaningful insights from data to optimize campaigns to produce impact
• You can implement processes cross-functionally that enable collaboration and drive work forward
• You have experience working on a B2B business and understand lead generation and conversion, working with sales enablement teams and other partners
• You understand various channels and the roles they play within an integrated campaign including, but not limited to, paid media, email, web, brand social, events, activations, content marketing, etc
• You're as comfortable talking to channel teams and creative teams, you can translate effortlessly between the two
• You have experience developing comms strategies and messaging frameworks, understanding the right message to be delivered across channels