Field Marketing Manager, Public Sector

Role Overview

• Develop and Execute Regional Marketing Plans: Design and implement comprehensive, integrated marketing plans for the North American Public Sector market, aligned with sales objectives and corporate marketing strategies.
• Demand Generation: Drive lead generation and pipeline creation through various tactics, including digital marketing (email, social media, paid advertising), webinars, virtual events, content syndication, and targeted account-based marketing (ABM) initiatives.
• Event Strategy and Management: Plan, manage, and execute participation in relevant industry trade shows, conferences, regional events, workshops, and executive briefings targeting public sector audiences. Handle all aspects from strategy and budgeting to logistics and post-event follow-up.
• Sales Enablement and Collaboration: Act as the primary marketing liaison for the Public Sector sales team. Understand their needs, communicate marketing plans, provide relevant collateral and tools, and ensure seamless lead handoff and follow-up processes.
• Content Localization and Messaging: Adapt corporate marketing content and messaging to resonate specifically with the nuances and requirements of the public sector audience in the US and Canada. Identify content gaps and collaborate with content teams to develop relevant materials (case studies, white papers, solution briefs).
• Budget Management: Manage the regional public sector marketing budget effectively, ensuring optimal allocation of resources and tracking ROI for all marketing activities.
• Performance Tracking and Reporting: Define key performance indicators (KPIs), track the performance of marketing campaigns, analyze results, and provide regular reports to sales and marketing leadership on pipeline contribution, ROI, and key learnings.
• Market Intelligence: Stay informed about industry trends, competitive landscape, procurement processes, and regulations specific to the public sector market. Use insights to refine marketing strategies.
• Cross-Functional Collaboration: Work closely with corporate marketing, product marketing, partner marketing, and communications teams to ensure alignment and leverage broader company initiatives.

Requirements

• 5+ years of experience in B2B marketing, preferably within the enterprise technology sector.
• Proven experience (2+ years) marketing specifically to the Public Sector (Federal, SLED) in North America.
• Demonstrated success in developing and executing integrated marketing campaigns that drive measurable results (pipeline generation, ROI).
• Experience with marketing automation platforms (e.g., Marketo, HubSpot, Pardot) and CRM systems (e.g., Salesforce).
• Strong understanding of demand generation tactics, digital marketing channels, and event marketing.
• Excellent communication, presentation, and interpersonal skills.
• Ability to build strong relationships and collaborate effectively with sales teams and other cross-functional stakeholders.
• Strong project management and organizational skills, with the ability to manage multiple projects simultaneously.
• Analytical mindset with experience in tracking and reporting on marketing metrics.
• Ability to travel within North America as needed (approx. [Specify %] travel).

Benefits

• Retirement Plans
• Medical, Dental and Vision Coverage
• Paid Time Off
• Paid Parental Leave
• Support for Community Involvement