Content Marketing Specialist

Role Overview

• Write, edit, and proofread news stories, patient and staff profiles, newsletters, annual reports, donor appeals, fact sheets, brochures, press releases, blog posts and web copy
• Research, vet and craft patient, family, staff and donor stories that highlight organizational impact
• Produce internal communication pieces such as staff newsletters and intranet posts
• Maintain a rolling editorial/content calendar aligned with organizational priorities, marketing priorities, events and fundraising campaigns
• Manage department organization of content and collateral, including photography library, story archives, etc.
• Manage website content postings and updates as directed by supervisor
• Support media relations efforts by helping identify timely, newsworthy story opportunities and preparing media-ready materials that strengthen outreach to local and regional outlets
• Partner with designers, digital staff and external vendors to adapt content for multipurpose use across all channels including social, web, print and video
• Coordinate with philanthropy to develop donor-facing materials, appeals, reports and other impactful content
• Ensure all communications follow brand guidelines and AP style standards
• Attend and actively participate in meetings and training as required
• Maintain certification in all agency, state and federal training requirements
• Demonstrate knowledge of and comply with all agency policies and procedures, as well as state and federal statutes and regulations related to specific program areas
• Demonstrate knowledge of emergency procedures and assist in crisis situations
• Complete all other relevant responsibilities as assigned by the supervisor

Requirements

• Bachelor’s degree in communications, journalism, marketing, English or related field
• 1 year minimum of professional experience in communications, content development or marketing (nonprofit/health care a plus)
• Exceptional writing and editing skills; AP style proficiency preferred
• Website management experience preferred
• Strong organizational skills with ability to juggle multiple projects and moving deadlines
• Familiarity with Adobe Creative Suite, Canva or similar tools helpful
• Photography/videography skills a plus
• A portfolio of work will be requested as part of the interview process

Benefits

• Comprehensive, competitive benefits package
• Support for full-time and part-time team members and their families