As part of our team, you will handle the operational implementation of our marketing activities and support sales with appropriate materials, campaigns and content.
You ensure that initiatives are well prepared, executed professionally and reliably tracked.
Responsibilities include, among others:
Operational implementation of our marketing activities in the B2B environment
Maintenance and ongoing development of our WordPress website
Creation of graphics, product sheets, brochures, presentations and catalogs
Support for trade shows, webinars, conferences and sales campaigns
Creation of sales enablement materials such as battlecards, comparison overviews and talking points
Support for email marketing, campaigns and measures for lead generation and sales support
Research on markets, target groups, competitors and application areas
Coordination of external partners and ensuring a consistent brand presence

A degree, studies or further training in marketing, communications, media, e-commerce or a comparable field is an advantage — but not mandatory if you bring practical experience or strong personal projects
Initial practical experience in marketing, ideally in a B2B environment
WordPress & Elementor knowledge is important for this role
Experience creating and maintaining website content, marketing materials and graphics
A good sense for language, content and clear communication
Structured, reliable and independent way of working
You not only initiate tasks but also see them through to completion
Interest in technical products and willingness to familiarize yourself with complex, technical topics
Confident command of German in spoken and written form; English is also important as we operate internationally
Confident use of digital tools and willingness to quickly learn new systems

Marketing Specialist, B2B

Key skills