Digital Marketing Specialist

Role Overview

• Execute multi-channel marketing campaigns focused on top-of-funnel engagement, audience growth, and lead generation
• Support demand generation initiatives through email marketing, paid media, social media, webinars, and event campaigns
• Transform existing thought leadership, product marketing, and brand content into campaigns optimized for audience engagement and conversion
• Monitor campaign timelines, deliverables, and execution workflows to ensure successful deployment
• Monitor inbound lead flow and support lead routing and lead management processes
• Collaborate with marketing and sales stakeholders to support campaign-driven pipeline objectives
• Build, execute, and optimize HubSpot email campaigns, workflows, and nurture programs
• Manage welcome campaigns, nurture sequences, and pre
• and post-event campaign communications
• Support HubSpot AI agents and campaign automation initiatives
• Manage daily, weekly, and monthly social media execution across LinkedIn and additional digital platforms
• Adapt and repurpose existing marketing content into social media posts, email campaigns, paid campaigns, and promotional assets
• Maintain social media content calendars and scheduling workflows
• Monitor campaign performance metrics including CTR, CPC, conversion rates, and ROI
• Assist in managing digital advertising budgets and campaign pacing
• Monitor and analyze campaign performance including engagement, conversion, lead generation, and traffic.
• Collaborate closely with the Digital Marketing Director, Senior Product Marketing Manager, Marketing Project Manager, and Senior Business Intelligence Analyst to execute integrated marketing initiatives

Requirements

• Required: High School Diploma or GED
• Preferred: Bachelor’s degree in Marketing, Communications, Business, or a related field
• 2–4 years of experience in digital marketing, demand generation, marketing automation, or campaign management
• Hands-on experience with HubSpot marketing automation and campaign execution
• Experience managing social media platforms and paid social campaigns, particularly LinkedIn
• Experience with Google Ads, paid search strategy, retargeting, and campaign optimization
• Familiarity with lead generation, CRM workflows, and campaign reporting
• Strong understanding of digital marketing analytics and performance optimization
• Strong written and verbal communication skills
• Experience leveraging data and performance metrics to inform decisions
• Demonstrated ability to utilize AI-enabled tools to improve marketing workflows, content development, and campaign execution
• Ability to manage multiple projects, campaigns, and deadlines simultaneously in a fast-paced environment.

Benefits

• Flexible & Remote Options: Many roles offer remote or hybrid work opportunities so you can thrive personally and professionally.
• Collaborative Culture: Join a team that values transparency, creativity, and data-driven problem solving.
• Mission-Driven Work: Play a key role in solving one of healthcare’s biggest challenges, workforce shortages and staffing inefficiencies.
• Career Growth: Opportunities to learn, lead, and grow as Trio continues to expand our technology and services nationwide.