This role is responsible for the development and implementation of the multi-channel marketing programs and strategies to support business line goals
This could include marketing, advertising, promotions, sales collateral and point of sale materials
Delivers measurable, customer-centric, multi-channel marketing programs to maximize customer growth, retention and engagement
Evaluates and measures program results to optimize investment
Works with agencies and cross-functional teams to produce materials that are branded and compliant
Collaborates with internal partners to ensure that all marketing programs are in accordance with all laws, regulations and bank policies
Provides solutions and problem solve for business line objectives

Bachelor's degree, or equivalent work experience
Six or more years of related experience in marketing and marketing strategy with proven ability to deliver results
Ability to lead projects and provide marketing that is data-driven, customer-centric, and relevant
Proven ability to manage multiple projects and assignments that are completed on time and on budget
Ability to collaborate with research teams and leaders to adapt strategies based on research findings and campaign results
Able to lead contract negotiations with limited supervision and activate vendor relationships for the benefit of the Company and our brand
Strong organizational, interpersonal and team building skills
Excellent written and oral communication skills, including presentation skills
Proficient computer navigation skills using a variety of software packages
MBA or equivalent markers of high achievement are a plus
Experience working with Adobe Workfront

Healthcare (medical, dental, vision)
Basic term and optional term life insurance
Short-term and long-term disability
Pregnancy disability and parental leave
401(k) and employer-funded retirement plan
Paid vacation (from two to five weeks depending on salary grade and tenure)
Up to 11 paid holiday opportunities
Adoption assistance
Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law

Marketing Specialist

Key skills