Manage and send all outbound email communications, including product launches, promotions, newsletters, internal communications, and campaign-based messaging
Use Salesforce Marketing Cloud (or similar platform) to build, segment, schedule, and analyze email sends; monitor performance metrics such as open rates, click-throughs, and engagement
Support product launches by developing marketing collateral such as brochures, presentations, product photography, and sales communication materials
Draft and edit a variety of content including emails, blog posts, internal decks, and customer-facing messaging
Assist with website content management and basic updates using Adobe Experience Manager (AEM) platform
Support planning and scheduling of social media content across relevant channels
Monitor and report on digital performance using tools such as Google Analytics, SEM Rush, Hotjar and Salesforce
Coordinate with vendors including print and digital designers, photographers, videographers, and freelancer writers to produce marketing materials
Maintain and organize content within the digital asset management (DAM) system, ensuring accurate and timely updates
Assist with planning and execution of events, tradeshows, showroom displays, and sample shipments
Respond to various ad hoc requests and support special projects as assigned by the Marketing Manager
Ensure brand consistency and messaging alignment across all touchpoints

Bachelor’s Degree in Marketing, Communications, or a related field preferred
2–4 years of experience in a marketing or coordination role, ideally in a B2B or product marketing environment
Strong project management and organizational skills with the ability to handle multiple priorities
Excellent written and verbal communication skills
Experience working with Salesforce Marketing Cloud or a comparable email marketing platform strongly preferred
Proficiency in Microsoft Office (Word, PowerPoint, Excel, Outlook) strongly preferred
Familiarity with Google Analytics, CMS tools, and social media platforms is a plus
Knowledge of Adobe Creative Suite and SEO/SEM best practices is a plus
Ability to work both independently and collaboratively in a fast-paced, deadline-driven environment
Occasional travel may be required (up to 10%)

Continuous professional development opportunities and an environment that fosters internal growth and mobility.
Competitive compensation and benefits package which includes multiple healthcare options, tuition reimbursement, and matching 401k.
Generous holiday schedule and paid time off to refresh and recharge.
Employee pricing on our products and discount programs for travel, entertainment, and more!

Marketing Specialist

Key skills