Design and build AI-first growth loops, Claude-powered product experiments, automated distribution pipelines, and onboarding flows that sell
Own PLG metrics: trial-to-paid conversion, activation rates, feature adoption, and time-to-value, and run rigorous experiments to move them
Use AI tools (Claude, GPT, etc.) not just to save time but to unlock growth vectors that weren't possible before personalization, content at scale, intent-driven outreach
Identify and build growth loops that compound: referral mechanics, community-led growth, integration partnerships, marketplace presence
Work with product to ship growth features or PLG tools
Collaborate with content, demand gen, and SDR teams to close the loop between top-of-funnel and revenue

You have 2-3 years in growth ideally in a PLG or product-led sales environment and you've shipped experiments with real impact, not just managed campaigns someone else built.
You're AI-native: LLMs are a core part of how you work, and you think about AI as a way to build new growth mechanisms not just move faster
You've built something that compounds before
a programmatic SEO engine, a referral loop inside a product, an intent-based outbound system that scaled or a free tool that drove users to a larger product
You can write: positioning, cold hooks, in-app messaging, narratives
you understand that words convert
You're analytically sharp: funnel math is intuitive, you know the difference between signal and noise, and vanity metrics don't fool you
You've used tools like Clay, Apollo, Amplitude, HubSpot, Segment, or Webflow — and you're always adding new ones to your stack
You can operate as a true IC: take a vague problem, structure it, run the experiment, ship -without hand-holding
You understand (or are excited to learn) the compliance and developer/security buyer persona

Work wherever you are: We’re 100% remote, so you get to choose if you want to work from home, cafe, hills or beaches.
Co-working, on the house: If co-working is your jam, we offer a generous annual allowance of up to INR 14,000 annually for social working.
We care about your learning: We are invested in seeing you grow, and commit USD 1000 annually to help you level up your skills.
We count your spark, not your leaves: We care about you not just as an employee, but as a person. So if you need a reset, make use of Unlimited leaves.
Your Safety Net, Woven in: We take care of the what-ifs. From health insurance with coverage up to INR 10 lakh for you and your family, to accident protection of an additional INR 10 lakh, and life insurance worth 3× your annual salary, our benefits wrap you and your family in protection so you can focus on thriving.
Workspace setup of your dreams: Work from anywhere, and if that’s home, we’ll chip in INR 35,000 to help you create a space that’s as effortless as your workflow.

Growth Marketer

Key skills