Senior B2B Growth Marketing Manager

Role Overview

• develop strategies and plan campaigns and tactics for lead generation and multi-channel engagement across the pharmaceutical manufacturer, retail pharmacy, employer/payer, and health information technology market segments
• define, manage, and execute demand generation programs to drive commercial value for the business
• design and execute scalable marketing strategies to drive awareness, comprehension, and loyalty
• develop and execute B2B healthcare marketing campaigns and develop a marketing calendar and roadmap
• provide content guidance and ensure brand quality and consistency across all marketing channels and content
• build and maintain a demand generation roadmap and prioritization framework that balances business impact, scalability, and customer experience
• build and run integrated demand generation programs across paid, organic, email, and partner channels
• partner with business stakeholders, content marketing, brand marketing, and event marketing to understand priorities and proactively develop campaigns
• manage lead retrieval for conferences and trade shows
• build and manage multi-channel email programs that nurture contacts and move prospects through the funnel
• own the growth tech stack, including Salesforce Marketing Cloud Account Engagement
• ensure compliance with marketing best practices and platform policies and maintain campaign integrity
• define, track, and report on core KPIs
• provide regular updates, performance reports, and strategic recommendations to the marketing team to drive campaign success and client satisfaction through both paid and organic efforts

Requirements

• 8 to 10 years of experience leading and managing B2B demand generation campaigns
• Industry experience preferred in pharmaceutical manufacturer, retail pharmacy, employer/payer markets
• 6+ years of experience managing B2B campaigns end-to-end in Salesforce Marketing Cloud Account Engagement (Pardot), from concept to reporting
• Excellent project management, communication, presentation, and cross-functional collaboration skills
• Experience working closely with Sales and Commercial teams
• Strong analytical skills and technical skills across paid media, SEO/AEO/GEO, email marketing, web and social channels
• Experience managing budgets, pacing, and performance reporting across large and complex campaigns
• Focus on commercial value creation and measurable ROI
• Proven ability to drive projects independently and proactively
• 1-2 years people management experience
• Bachelor’s degree

Tech Stack

• Cloud

Benefits

• medical, dental, and vision insurance
• 401(k) with a company match
• employee stock purchase plan (ESPP)
• unlimited vacation
• 13 paid holidays
• 72 hours of sick leave
• mental wellness programs
• financial wellness programs
• fertility benefits
• generous parental leave
• pet insurance
• supplemental life insurance for you and your dependents
• company-paid short-term and long-term disability