Help craft an inspiring and dynamic partner marketing strategy, positioning and messaging that is unique and sets HP apart from the competition.
Demolish barriers and silos to create a consolidated strategy that empowers GTM execution.
Develop and evangelize simple/clear assets that outline the value proposition, narrative, and messaging to drive common, globally understood initiatives.
Partner with Marketing, Business Units, and Category teams to build a clear marketing vision and strategy for key partners that delivers a distinct, differentiated, and relevant positioning in the market.
Strategically prove concepts that will expand opportunities for our partnerships and deliver mutual benefit.
Work closely with GTM teams to drive efficient strategies, manage budgets, support revenue generation and sales growth with a market centric approach.
Cultivate excitement internally for our team’s efforts.

Minimum of 10 years in B2C and B2B marketing roles.
Someone with experience in or extreme curiosity about Artificial Intelligence and uncovering what it can and will do for people.
Imagination coupled with relentless results-orientation.
Expertise in value proposition development, campaign creation and execution.
Experience in working closely with GTM teams to design and deliver with relevant impact.
Storyteller, narrator, crafter of connections.
Agile, flexible, adaptable, and comfortable navigating ambiguity.
A collaborative leader who is experienced and comfortable working in a matrix structure.

Senior Manager – Alliances Marketing

Key skills