Senior Media Analyst

Role Overview

• Plan, create and manage budgets and paid media campaigns (Google Ads, Meta Ads, TikTok Ads, etc.)
• Develop and optimize Retail Media campaigns (Amazon Ads, Mercado Ads, etc.)
• Optimize bids, audiences and budget allocation daily to maximize financial efficiency
• Boost social content (boost posts on Meta/TikTok) to expand reach, engagement and audience growth, in alignment with the social/content team
• Consolidate weekly/monthly reports and present strategic analyses for the business, including social growth metrics (reach, engagement, followers) alongside performance KPIs

Requirements

• Advanced knowledge of Meta Ads, Google Ads and TikTok Ads
• Knowledge and experience in Retail Media (Amazon Advertising, Mercado Livre Advertising, etc.)
• Knowledge of GA4 and the reading/use of tagging via Google Tag Manager
• Experience in paid media with a focus on e-commerce, D2C or retail

Benefits

• Meal allowance
• Transportation allowance
• Health insurance with co-pay
• Casual dress code
• Pharmacy discount program
• Employee discount on products