Lifecycle Marketing Manager

Flexera is a pioneer in Hybrid ITAM and FinOps, providing data-oriented SaaS solutions for technology value optimization. They are seeking a Lifecycle Marketing Manager to lead lifecycle-focused campaigns across the buyer and customer journey, collaborating with various marketing stakeholders to drive engagement and measurable outcomes.

Responsibilities:

• Partner with Customer Experience (CX) & Product Marketing to align lifecycle campaigns to key customer journey moments defined by CX Marketing, ensuring consistent messaging through digital channels (email, paid, webinars)
• Partner with Product, Brand, and CX teams to develop innovative, engaging campaign messages and visuals that differentiate Flexera in the B2B space
• Drive campaign orchestration for global initiatives, product launches, and strategic growth priorities
• Collaborate with Field Marketing to localize and scale programs for regional execution
• Ensure cross-channel consistency across email, digital, paid media, webinars, and events
• Work closely with Partner Marketing to package campaigns for partner toolkits, enabling Flexera partners to extend campaign reach and impact
• Utilize company-provided AI tools and technology to enhance campaign efficiency, quality, and personalization, while critically evaluating AI outputs for responsible use in marketing workflows
• Build campaigns that reach, engage, and convert ICP accounts, customer accounts, and personas to drive pipeline, bookings, and retention goals across the product portfolio, aligned to prioritized markets, verticals, and segments
• Use data-driven insights to continuously refine campaign design, targeting, and messaging
• Foster a collaborative, results-oriented team culture
• Ensure clarity of ownership and strong partnership within marketing to maximize impact across the customer journey
• Achievement of key acquisition and retention goals through scalable, data-informed campaigns, in partnership with CX Marketing, who oversees retention and advocacy outcomes
• Marketing contribution to total pipeline created and total bookings
• Inbound, outbound, and partner-sourced pipeline growth
• Strong cross-functional collaboration and clear ownership boundaries, minimizing overlap and conflict with other marketing functions
• Continuous improvement in lifecycle marketing KPIs through disciplined, test-and-learn approaches

Requirements:

• 5+ years of experience in B2B marketing, demand generation, or campaign management, ideally in technology or SaaS environments
• Proven track record of running global, multi-channel campaigns end-to-end
• Growth marketing mindset with expertise in continuous testing, validation, and optimization
• Data-driven approach to decision making and campaign measurement
• Demonstrated proficiency in prompting, evaluating, and responsibly using AI tools in marketing workflows
• Strong collaboration and interpersonal skills; able to work cross-functionally and influence without authority
• Marketing generalist capable of coordinating with specialized functions (digital, design, field, partner, etc.)
• Experience with ABM/ABX, Precision Demand Marketing, and AI-powered marketing platforms (e.g., 6Sense)