Lifecycle Marketing Manager

Zonda is redefining the future of housing and is looking for a passionate Lifecycle Marketing Manager to join their team. The role involves developing and implementing innovative lifecycle strategies, collaborating with cross-functional teams, and optimizing email marketing campaigns to enhance user engagement and drive measurable results.

Responsibilities:

• Develop and implement innovative lifecycle strategies that support our strategic pillars and align with business target goals
• Identify and scope new opportunities in segmentation, content, creative and beyond, to support the home-buying lifecycle
• Develop and maintain audience segmentation frameworks and messaging strategies tailored to each buyer journey stage, leveraging data and insights to align message, timing, and channel
• Build (some light coding required) and deploy responsive email campaigns and automations using SendGrid, ensuring cross-device and cross-browser compatibility
• Work closely with the design team in Figma to develop visually compelling assets that align with brand guidelines
• Track and analyze campaign performance data; understand baseline, benchmarks and KPIs
• Run a regular cadence of tests; recommend strategic improvements
• Prep for and participate in cross-functional discussions with actionable insights
• Proactively QA, test, and troubleshoot technical issues related to campaign setup, segmentation, rendering, and deliverability
• Manage UAT process with internal stakeholders and partner development teams, ensuring successful delivery and documentation updates
• Ensure all emails comply with all relevant regulations while optimizing deliverability and minimizing bounce rates
• Document relevant processes, ensuring consistency and quality execution

Requirements:

• Curiosity and creativity; a willingness to learn about our users, our product and our opportunities
• Proven experience in achieving KPIs and achieving user and business milestones
• Minimum 4 years' experience executing Email campaigns (multi-channel experience a plus)
• Hands-on experience with marketing automation/ESP & CRM platforms (SendGrid preferred)
• Strong proficiency in HTML/CSS for email development and a strong understanding of email best practices
• Familiarity with API-triggered messaging and automation workflows
• Experience with dynamic coding languages and syntax (Handlebars, AMPScript, Liquid), A/B or multivariate testing, QA/UAT, and data file management
• Experience working with Figma to collaborate on and deliver designs and workflows
• Attention to detail; technical and project management skills
• Track record of troubleshooting technical issues
• Stellar communication skills and responsiveness