Technical Product Marketing Manager

Apryse is seeking a Product Marketing Manager to drive the go-to-market strategy for their server-based document processing SDKs. The role involves developing product positioning, creating sales enablement content, and collaborating with various teams to ensure effective communication of product capabilities.

Responsibilities:

• Translate complex technical features and workflows into clear, mission-relevant value propositions grounded in real-world document processing use cases
• Collaborate with marketing, sales and solution engineering to define and execute go-to-market strategies aligned with company growth objectives and customer needs
• Develop and refine the Developer Persona, understanding the friction points in the discovery, POC development, and the long-term maintenance and scalability of applications with embedded document processing
• Create and maintain technically accurate sales and marketing materials, including presentations, datasheets, website content, use case videos, and marketing briefs
• Use the tools and systems available to you to understand customer feedback, market trends, and inform your stakeholders with regular insights
• Work closely with Sales and enablement teams to ensure understanding of your product area and market changes (such as regulations or geographical exceptions) that would impact messaging and roadmap
• Serve as a key collaborator with Product and Engineering teams to ensure external messaging accurately reflects Apryse capabilities, limitations, and roadmap direction

Requirements:

• Experience articulating technical concepts like REST APIs, SDK implementation, or server-side processing
• Familiarity with server-side environments and popular languages (e.g., C#, Java, Python, or Go) to effectively communicate with technical counterparts
• Strong written and verbal communication skills, with the ability to translate technical detail into value
• Proven ability to work cross-functionally with Product, Engineering, Sales, and Marketing teams
• Willingness and ability to travel for team meetings and industry events when required
• Prior experience in product marketing, technical marketing, sales engineering, or customer-facing technical roles
• Experience working in a company with an inbound go-to-market strategy
• Comfort in speaking publicly about the company and products
• Entry level coding skills a plus