Digital Marketing Manager

Real is a fast-growing global real estate brokerage powered by technology. They are seeking a Digital Marketing Manager to own and optimize digital marketing programs across various channels, focusing on measurement, testing, and ROI.

Responsibilities:

• Own and optimize paid media programs across social (Meta, LinkedIn, TikTok), SEM/paid search (Google Ads, Bing), and SEO strategy in partnership with content and web teams
• Manage budgets, pacing, forecasting, and performance optimization across channels
• Build and maintain channel-level and blended CAC, ROAS, and LTV models
• Lead email marketing operations, including lifecycle campaigns (nurture, onboarding, re-engagement)
• Drive segmentation, personalization, and automation strategies
• Ensure deliverability, list health, and performance optimization
• Partner with Data and Engineering to ensure clean data flows and reliable execution
• Own martech integrations and workflows (ESP, CRM, CDP, analytics tools)
• Design and run A/B and multivariate testing frameworks across email, paid media, and landing pages
• Define success metrics and measurement methodologies for all campaigns
• Build and maintain dashboards and reporting for executive and stakeholder visibility
• Analyze funnel performance from impression → conversion → retention
• Translate data insights into actionable optimization recommendations
• Partner cross-functionally with Product, Data, Engineering, Creative, and Sales teams
• Act as a strategic thought partner on growth initiatives and experimentation roadmaps
• Maintain documentation and best practices for marketing analytics and operations

Requirements:

• Strong data or analytics background (marketing analytics, BI, economics, engineering, etc.)
• Proven hands-on experience managing paid media, email marketing operations, and SEO performance
• Advanced analytical skills with the ability to interpret complex datasets and trends
• Experience designing and executing structured experimentation programs
• Experience in high-growth, performance-driven environments
• Proficiency with modern marketing and analytics tools, including: Google Analytics / GA4, Google Tag Manager; ad platforms (Meta, Google, LinkedIn); ESPs (Braze, Marketo, HubSpot, Salesforce Marketing Cloud, etc.); BI tools (Looker, Tableau, Power BI, Mode, etc.)
• Strong documentation and communication skills
• Comfortable working directly with data teams or using SQL for analysis, and familiar with attribution modeling, incrementality testing, or advanced segmentation strategies
• 8-10+ years of experience in digital marketing, growth marketing, or marketing operations
• Bachelor's degree in Marketing, Business, Analytics, or related field (preferred)