Key skills
Product ManagementOnchain products experienceCross-functional collaborationConsumer-facing productsStakeholder alignmentCuriosity about consumer socialcommunicationOwner mindsetFast-paced environmentGoLeadershipCommunication
About this role
Coinbase is looking for a strong Product Manager to lead the strategy and execution of the Base App's creator tools. In this role, you'll shape how people create, earn, and discover onchain, helping creators build markets around their work and users explore the best content, apps, trades, and experiences.
Responsibilities:
- Work with Engineering, Design, Data Science, and Marketing to discover, build, and launch experiences that bring millions of users onchain and make the Base App part of everyday life
- Own the quarterly desired outcome, product backlog, and week-to-week execution on a focused set of prioritized opportunities
- Comfortable defining metrics, running experiments, and driving measurable engagement and retention outcomes
- Operates with high accountability - bias toward action, ownership mentality, and strong follow-through
- Report on progress, surface strategic blockers, and refine strategy with Base Leadership
- Work with creators and ecosystem builders to uncover unmet needs and the most impactful product opportunities for growing shared wins
Requirements:
- 5+ years of Product Management, shipping consumer-facing products end-to-end with proven cross-functional experience (e.g., BD, Marketing, Finance, Legal)
- Deep experience in onchain products (wallets, social protocols, creator tools, or trading surfaces) or proven mastery in social consumer apps (feeds, growth loops, ranking, or creator ecosystems)
- An owner mindset with the ability to succeed in a fast-paced environment
- Understands wallets, transactions, gas, and onchain identity models (or can learn fast)
- Comfortable driving alignment across key stakeholders while keeping velocity high
- Inner drive to go beyond scope, think ahead of the curve, and raise the bar for what an onchain consumer product can be
- You excel in working in fast-moving environments where culture, product, and markets converge
- Excellent written and verbal communication skills
- You're deeply curious about the evolving landscape of consumer social, creator tools, and cultural platforms you've kept up with how people create, share, and earn online
- You've contributed to or collaborated with an onchain project, community, or app
- You have experience building or scaling social graphs, feeds, or creator monetization systems
- Experience in both offchain social growth mechanics and crypto product design principles