Key skills
B2B field marketingdemand generationaccount-based marketingbanking financial servicesAI marketingdata platform solutionscloud solutionscuriosity about technologiesself-starter mentalityAILeadershipCollaborationSales
About this role
Mendix is a leading low-code application development platform that enables collaboration between business users and developers. They are seeking a Marketing Manager for the Americas Banking, Financial Services & Insurance (BFSI) sector to drive revenue growth through demand generation campaigns and account-based marketing initiatives.
Responsibilities:
- Own marketing efforts in the Americas for BFSI including brand awareness, demand gen and pipeline progression – effectively deliver pipeline generation for both target marketing and target persona groups
- Proactively drive marketing programs and an integrated marketing approach from planning to execution, to tracking and optimization
- Understand sales needs, ensure alignment with marketing objectives, define programs, deliver programs in-region, and measure success
- Drive Account-Based Marketing for top targets accounts in collaboration with sales, ensuring tight alignment to account plans and goals
- Own end-to-end marketing plan for the BFSI business in the Americas, including program development, measurement, and ensuring region to tracking towards revenue targets
- Ensure flawless execution of prospect and customer facing events including tradeshows, industry events, and sales-driven events
- Provide leadership and support to the Americas field organization, ensuring sales, partners, and BDRs have the messaging, assets, and programs needed to drive growth
- Communicate regularly with sales leadership, field sales, partners, and BDRs to share plans, results, and insights
Requirements:
- 5+ years of experience in B2B in field marketing, demand gen, or account-based marketing roles with technology/software companies
- Experience marketing to banking financial services or insurance
- Excellent communicator, with proven track record of successfully partnering with sales management and leadership
- Proven ability to excel in a fast-paced, hands-on environment going from ideation to execution
- Experience developing integrated, multi-touch marketing plans in fast-paced, hands-on environments
- Experience running account-based marketing with a set of named accounts
- Willingness to travel when required and ability to work independently and autonomously
- Experience marketing AI, data platform, cloud, or emerging technology solutions is a strong plus