Product Marketing Manager, K-12 Literacy

McGraw Hill is a leading provider of digital and print educational resources, and they are seeking a Product Marketing Manager for their K-12 Literacy division. The role involves leveraging market research to develop targeted marketing strategies, maximizing revenue, and ensuring high levels of product satisfaction throughout the product lifecycle.

Responsibilities:

• Collaborate within marketing, sales, and product development to bring the voice of the customer to everything you do
• Manage tactics, resources, and schedules to ensure timely and flawless execution and delivery working with cross-functional areas and with external agencies
• Review and translate insightful, comprehensive market research to understand the needs of the market and integrate them into our marketing strategies
• Write and edit copy, and manage creative production for content, promotional, and thought leadership assets, including print and online collateral, internal training materials and presentations, customer-facing product and market presentations, and sales enablement materials
• Maintain an understanding of the competitive landscape and provide competitive differentiation through sales support and the development of marketing strategies
• Travel up to 25% of the time

Requirements:

• Bachelor's Degree in Marketing, Business, Communications, or similar
• A minimum of 5 years of experience in Marketing Communication, Product Marketing, or related marketing or sales functions
• A willingness to take risks
• The ability to influence at all levels within the organization
• The ability to manage multiple projects simultaneously on time and on budget
• Desire to learn, ask questions and challenge conventional thinking
• Experience in the educational publishing industry preferred
• Experience with segmentation, positioning, pricing, and new product development practices is a plus