Lifecycle Marketing Manager

StartEngine is a FinTech powerhouse driving the future of fundraising and alternative investing. The Lifecycle Marketing Manager will own lifecycle marketing initiatives for issuers raising capital on the platform, building and operating scalable email and communications programs to enhance issuer experience and outcomes.

Responsibilities:

• Own issuer lifecycle strategy across onboarding, activation, launch readiness, live fundraising, and post-raise nurture/retention
• Build and optimize HubSpot programs: workflows, sequences, lists/segments, lead scoring (if applicable), and lifecycle stage logic
• Create and manage multi-channel communications (email, SMS/text, in-app/other comms as applicable) including: onboarding and education series, milestone-based reminders and nudges, campaign readiness and compliance-oriented comms (in partnership with Legal/CS), performance check-ins and best-practice playbooks, and re-engagement and win-back programs
• Develop segmentation based on issuer stage, industry, fundraising status, behavior, and operational signals
• Run testing and optimization: A/B tests, deliverability monitoring, template improvements, send-time experiments, message hierarchy
• Partner with Directors of Funding Growth to align messaging with real client needs, and to surface insights back into playbooks and enablement
• Collaborate with Product/Eng/Ops to ensure events/data are usable in HubSpot (properties, lifecycle definitions, instrumentation)
• Maintain a content library of modular templates/snippets that can be reused and personalized
• Report on results weekly/monthly and translate performance into action: what’s working, what’s not, and what to change

Requirements:

• 3–6+ years in lifecycle/CRM marketing, marketing operations, or retention marketing (B2B, fintech, marketplaces, or SaaS a plus)
• HubSpot power user (required): building workflows, segmentation, automation, reporting; comfort debugging logic
• Strong copy and messaging instincts with a customer-first, outcomes-driven approach
• Analytical mindset: ability to use data to prioritize, test, and optimize
• Experience with email program management (templates, testing, deliverability basics)
• Comfortable operating cross-functionally and managing multiple stakeholders
• Experience with SMS programs and SMS compliance best practices
• Familiarity with fundraising/customer lifecycle concepts, fintech, or regulated comms environments
• Experience with data enrichment, event-based triggers, or integrating product signals into CRM
• Basic HTML/CSS for email editing (or comfort working with templates/modules)
• Experience building playbooks for CS teams or client enablement content