Coinbase is on a mission to increase economic freedom in the world, and they are seeking a Product Manager II for their DeFi Lend team. This role involves owning the product area for DeFi Lend, from vision and strategy through execution, and scaling the product for millions of global customers.
Responsibilities:
- Own the end‑to‑end product area for DeFi Lend, from vision and strategy through execution, launch, and ongoing iteration across mobile and web, growing and scaling this new first-of-its-kind product
- Partner closely with Engineering and Design to design and ship non‑custodial flows that leverage Coinbase Smart Contract Wallets and Base, including deposit, withdrawal, rewards accrual, and claim experiences that abstract protocol complexity for users
- Design product experiences that make DeFi risk and reward legible for everyday customers—clearly communicating smart contract, bad‑debt, and liquidity risks, as well as variable APYs, so users can make informed decisions
- Drive integrated launch and rollout plans, including internal dogfooding, staged rollouts, global eligibility and blocklist strategy, and coordinated GTM across email, in‑app surfaces, and external channels
- Ensure operational excellence post‑launch through robust observability, incident playbooks (e.g., for bad‑debt or liquidity events), and close coordination with our DeFi Borrow, Smart Wallet, and protocol partners
Requirements:
- 5+ years of Product Management experience, with a track record of shipping impactful consumer or prosumer financial products at scale
- Experience working on complex financial, lending, or yield‑bearing products (TradFi or DeFi) where you've balanced customer experience, risk, and business performance
- Strong comfort with technical systems and onchain concepts—you can partner credibly with engineers and protocol experts on topics like smart contracts, vaults, flow‑of‑funds, and L2 networks (e.g., Base)
- Demonstrated ability to define and drive multi‑quarter product strategy: setting a clear narrative, translating it into roadmaps, and delivering measurable results against growth and revenue goals
- Analytical rigor and product judgment: you're comfortable sizing opportunities (TAM, TVL, revenue), designing experiments, and interpreting protocol and user‑behavior data to inform decisions
- Demonstrated passion for cryptocurrency, financial markets, and Coinbase's mission to increase economic freedom in the world
- Direct experience with DeFi lending protocols (e.g., Morpho, Aave, Compound) or vault‑based yield strategies, either as a builder or an active user
- Experience building 'crypto‑forward' consumer products that leverage onchain primitives (smart contract wallets, L2s, composable protocols) to deliver value that isn't possible in TradFi
- Familiarity with onchain activity such as interacting with Ethereum/Base addresses, using ENS, and engaging with dApps or DeFi services via self‑custodial wallets
- Experience partnering with external protocol teams and risk‑management providers, and comfort navigating token‑based incentive programs and fee structures