Senior Global Product Marketing Manager (Multi-Category Retail)

Centric Software is a global leader providing innovative solutions for retailers and brands. The role involves leading product and vertical marketing initiatives, defining product positioning, and crafting go-to-market strategies across the multi-category retail industry.

Responsibilities:

• Define product positioning and value propositions for Centric PLM and adjacent solutions, ensuring clarity, consistency, and differentiation across industries and regions
• Develop, own, and evolve messaging frameworks and proof points that connect product capabilities to tangible business outcomes
• Partner with Product Management to translate market trends, customer insights, and competitive intelligence into actionable recommendations that inform roadmap priorities
• Coordinate go-to-market and product launches, ensuring seamless collaboration between Product, Sales, and Marketing to maximize global impact
• Create and execute global campaigns with Regional Marketing to drive awareness, lead generation, and pipeline growth across key market segments
• Lead Analyst Relations activities — including briefings, inquiries, and RFIs — to ensure Centric’s solutions are accurately represented in key industry benchmarks and reports
• Develop customer testimonials, case studies, and proof points to strengthen product messaging and support global campaigns
• Leverage strong content creation and storytelling skills to produce compelling materials across diverse channels and audiences
• Create and manage enablement assets — including product decks, playbooks, and competitive battlecards — to empower Sales and Marketing teams from demand generation to deal closure
• Collaborate cross-functionally to ensure unified product messaging across all channels, from digital to events to customer communications
• Act as an internal ambassador for product value storytelling, helping teams across the organization articulate Centric’s differentiators clearly
• Monitor and analyze performance metrics related to conversion rates, win rates, and marketing-generated pipeline to refine GTM strategies and demonstrate measurable impact
• Provide insights and recommendations to improve messaging effectiveness and go-to-market performance across markets

Requirements:

• A strategic, results-oriented product marketer with 8+ years of experience in B2B enterprise software, ideally within retail and consumer goods industries
• Proven in developing go-to-market strategies and messaging for PLM platforms
• Deeply familiar with retail and product development lifecycles, from concept to shelf
• Skilled at aligning Product, Marketing, and Sales in complex, multi-regional organizations
• Adept at translating technical capabilities into compelling business narratives for executive and operational audiences
• Excellent at content creation — including thought leadership, sales collateral, and digital marketing assets
• A strong communicator with exceptional presentation and storytelling abilities
• Self-motivated, detail-oriented, and able to thrive in a fast-paced, global environment
• Autonomous and able to work independently, with strong problem-solving skills
• Fun, collaborative, and full of team spirit — dynamic, creative, and curious about how technology can solve real-world challenges
• Fluent in English; a second language (French, Italian, German, or Spanish) is preferred