Staff Product Manager - Creators

HighLevel is an AI powered, all-in-one white-label sales & marketing platform that empowers agencies, entrepreneurs, and businesses to elevate their digital presence and drive growth. The Staff Product Manager for Creators will take ownership of the end-to-end experience across the product, focusing on improving engagement, retention, and completion rates through thoughtful product strategy and UI/UX excellence.

Responsibilities:

• Own the Creators Product Vision & Strategy – Define and execute the roadmap for HighLevel’s Courses platform, serving 1.1M+ monthly active learners, with a strong focus on engagement, completion, and long-term retention in a B2B2C environment
• Own the end-to-end learner journey from first course interaction to completion, repeat engagement, and reactivation, identifying drop-offs, friction points, and opportunities to improve learner outcomes and business impact
• Drive Learner Growth & Monetization – Improve learner adoption, stickiness, and outcomes while supporting revenue expansion through improved course discovery, consumption, and progression experiences
• Deliver Core Learning Experiences – Lead the end-to-end development of features that enhance course creation, consumption, progress tracking, and learner success at scale
• Champion UI/UX Excellence – Partner closely with design and engineering to deliver intuitive, accessible, and mobile-friendly learning experiences with a strong emphasis on usability and performance
• Experiment & Optimize – Design, execute, and analyze A/B tests to validate hypotheses, improve engagement metrics, and optimize learner journeys across web and mobile
• Scale & Reliability – Continuously improve platform scalability, performance, and reliability to support a large and growing learner base
• Collaborate Cross-Functionally – Work across engineering, design, data, marketing, and customer-facing teams to drive adoption and elevate learner satisfaction
• Leverage Data for Decisions – Use analytics and experimentation insights to prioritize roadmap investments and measure product impact
• Own Outcomes, Not Just Features – Deliver measurable improvements in learner engagement, retention, completion rates, and overall platform growth
• Activation & First-Value Ownership Identify, define, and optimize learner activation milestones (e.g., first lesson completed, first course finished) that strongly correlate with long-term retention and monetization
• Own Metrics & Business Impact – Own and report on clear success metrics, including learner activation rate, course completion rate, time-to-first-value, 7/30/90-day retention cohorts, and revenue per learner, using data to continuously refine product strategy

Requirements:

• 8+ years of Product Management experience, with a strong focus on B2C or B2B2C learning platforms serving 2M+ monthly active users
• Proven track record of shipping impactful product features that drive measurable improvements in learner engagement, completion, retention, and business growth
• Deep understanding of UI/UX principles for learning experiences, with the ability to partner closely with design teams to deliver intuitive, accessible, and high-quality user journeys
• Experience driving creator growth and monetization within subscription, marketplace, or creator-led business models
• Familiarity with SaaS and creator platform growth levers, including creator activation, engagement loops, retention, lifecycle optimization, and audience monetization
• You have worked on a highly polished B2C learning or content platform with 2M+ monthly active users, and can clearly articulate your impact on growth, engagement, and learner satisfaction