Product Manager I, Growth Engagement

Coinbase is on a mission to increase economic freedom in the world and is seeking a Product Manager to join their Growth Engagement team. The role involves building the notification engine for Coinbase, optimizing user engagement, and driving measurable business outcomes through innovative product strategies.

Responsibilities:

• Own the trading companion of the future — Transform notifications from simple alerts into an intelligent system that anticipates market opportunities, synthesizes noise into actionable buy/sell signals, and guides millions of users toward profitable decisions in real-time
• Build for scale and speed — Architect notification infrastructure capable of delivering millions of time-sensitive alerts (like Bitcoin ATH notifications) within seconds, not hours — because in crypto, every moment counts
• Ship to one of the largest notification audiences in fintech — Drive strategy for push, in-app, and email channels reaching Coinbase's massive global user base, directly impacting trading volume and incremental revenue measured in the millions
• Pioneer ML-driven personalization — Partner with machine learning teams on Smart Targeting and Hydropower initiatives to decide who gets what insight at exactly the right moment, balancing engagement with notification fatigue
• Collaborate at the intersection of Growth and Product — Work closely with cross-functional teams (ML, marketing, Platform Engineering, Design) to build stateful notification systems, volume controls, and quality guardrails that protect user experience while maximizing impact
• Drive measurable business outcomes — Own KPIs tied directly to revenue, trading volume, user retention, and engagement — your work will move the needle on Coinbase's most important growth metrics

Requirements:

• 3+ years of product management experience, preferably on a high-performing Growth team at a consumer tech company
• An entrepreneurial '0-to-1' mindset. You are not afraid to roll up your sleeves and 'do the job' manually first (like running an incentive program) before you build the technology to automate it
• Deep '1-to-N' Systems Thinking. You are a natural systems thinker. You see the one-off solution as a prototype for the scalable, reusable 'engine' and 'primitives' you will build next
• Direct experience in the growth, notifications, or engagement. You have built or managed systems engineering systems that help scale impact
• Deeply analytical, with a proven ability to partner with Data Science to build measurement and A/B testing frameworks from the ground up
• Exceptional interpersonal communication, relationship management, and organizational skills, with a proven ability to lead complex, multi-quarter, cross-functional projects
• Experience or passion in crypto
• Strong interest in influencing the business: revenue generation, business models, and LTV optimization