GE HealthCareRemote
Senior Marketing Communications Manager
United States
Full-time
14 hours ago
$146,000 - $218,000 USD
No H1B
Key skills
Marketing communicationsContent strategyHealthcare marketingB2B marketingContent management systemsProject managementWriting skillsStorytelling skillsStrategic thinkingOrganizational skillsSaaSLeadershipProject Management
About this role
GE HealthCare is a leading global medical technology and digital solutions innovator. The company is seeking a seasoned Marketing Communications professional to support new product launches and drive regional marketing content strategies for their healthcare portfolio.
Responsibilities:
- Lead marketing communications strategy for global product launches, ensuring alignment with brand and portfolio objectives
- Develop integrated content plans that support product positioning and messaging across multiple channels
- Collaborate with Product Marketing, Field Marketing, Portfolio Strategy, and Central Imaging Marketing Communications teams to deliver impactful campaigns
- Create and manage high-value marketing assets, including:
- Product launch kits (brochures, presentations, videos)
- Thought leadership content (white papers, blogs, case studies)
- Regional campaign materials tailored for local markets
- Digital content for web, social media, and email campaigns
- Ensure consistent messaging across global and regional initiatives
- Partner with internal stakeholders to optimize content workflows and leverage content management systems for efficient asset delivery
- Global launch campaign for a new product innovation
- Development of regional content playbooks for emerging markets
- Management of regionally-owned industry events
- Social media advocacy content leveraging platforms like EveryoneSocial
- Integration of marketing assets into Adobe Workfront, Showpad, and other CMS tools
Requirements:
- 10+ years of experience in marketing communications and content strategy
- Proven success in healthcare marketing, preferably in imaging and informatics
- Strong understanding of B2B marketing for IT, SaaS, and cloud-based solutions
- Exceptional writing and storytelling skills for technical and executive audiences
- Experience managing complex projects with multiple stakeholders
- Familiarity with employee advocacy platforms (e.g., EveryoneSocial) and content management systems (e.g., Adobe Workfront, Showpad)
- Strategic thinker with the ability to translate complex technology into compelling narratives
- Strong project management and organizational skills
- Ability to thrive in a global, matrixed environment