Marketing Manager

CALSTART is a mission-driven industry organization focused on transportation decarbonization and clean air for all. The Marketing Manager will develop, manage, and implement strategic marketing plans to promote clean transportation programs, requiring strong marketing acumen and excellent project management skills.

Responsibilities:

• Campaign Execution: Develop, plan, manage, and execute multiple campaigns in support of CALSTART’s programs
• Audience Research: Conduct audience and market research to identify optimal channels for reaching and engaging target audience segments
• Content Creation: Create and draft engaging content, including copy and initial design concepts for collateral, emails, social media, digital advertising, websites, and more
• Performance Analysis: Monitor, analyze, and report on the performance of marketing campaigns and initiatives, providing actionable recommendations for continuous improvement

Requirements:

• 5-7 years of professional marketing experience in B2B marketing
• Quick learner with the ability to distill complex programs into easily understood concepts for diverse audiences
• Self-starter with a creative mindset to develop innovative marketing solutions for business challenges
• Strong project management and communication skills with a proven track record of fostering consensus and leading cross-functional initiatives
• Detail-oriented with excellent organizational skills; adept at managing multiple workflows, prioritizing deadlines, and overseeing budgets
• Proficiency in digital marketing tools and platforms, including Monday.com, MailChimp, Hootsuite, Canva, Adobe Suite, Microsoft Office Suite, and Marketing Cloud
• Bachelor's Degree in Marketing, Communications, Design, or a related field; equivalent professional experience will also be considered
• Genuine interest in sustainability and clean transportation solutions