Senior Performance Marketing Manager

Triple Whale is a complete intelligence platform that helps ecommerce brands understand their business performance. As a Senior Performance Marketing Manager, you will own the paid growth engine, driving acquisition and revenue through cross-channel execution and continuous experimentation.

Responsibilities:

• Own paid media end to end: Define channel mix, investment strategy, and execution to drive net-new SQLs, qualified pipeline, and revenue
• Execute and optimize cross-channel programs: Lead planning, creative alignment, campaign buildout, launch, and continuous optimization across paid channels
• Improve measurement and scale ROI: Partner with BI to leverage Triple Whale’s attribution, improve capital efficiency, and allocate spend to highest-impact drivers
• Build and run paid ABM: Partner with Sales to execute ABM programs for strategic accounts, tying impact directly to pipeline and revenue
• Test and scale new channels: Identify, test, and validate emerging channels like TikTok, Reddit, podcasts, CTV, sponsorships, and partnerships
• Own CRO and performance insights: Run an always-on CRO program and deliver executive-ready reporting with clear insights and recommendations

Requirements:

• 5+ years of experience running paid acquisition in B2B SaaS required. Comfortable operating in long sales cycles, lower-volume conversion environments, and multi-touch attribution with imperfect data
• Deep, hands-on expertise across Google Ads, Meta, LinkedIn, and/or other platforms required — with a strong POV on what to test, scale, and invest in
• Proven ability to improve website conversion through an always-on CRO program, with a clear framework for prioritizing experiments by impact, effort, and speed to learn
• Strong analytical judgment in diagnosing performance issues across creative, audience, funnel, and measurement layers
• High ownership mentality — you spot gaps, take initiative, and drive outcomes without waiting to be asked
• Comfort thriving in fast-moving environments where priorities evolve and ambiguity is normal
• Executive-level communication — you translate performance into insights, recommendations, and business impact and comfortably & proactively share that across the org
• Comfort operating across the full growth stack — experimentation (VWO), CRM/reporting (HubSpot), attribution beyond last-click (Triple Whale), and hands-on tracking/debugging through GTM
• Experience partnering closely with Product teams to influence roadmap through real-world growth testing and campaign learnings
• Familiarity with the DTC / Ecommerce space is a plus!